A Bangalore-based D2C skincare brand needed to go from a standing start to a repeatable, profitable acquisition engine, with no existing paid channel history to build on.
I owned the go-to-market and performance strategy from launch, covering channel mix, creative direction, and the acquisition-to-retention funnel across paid and owned channels.
Built the acquisition engine from the ground up across Meta and Google, layered in owned-channel retention (email, WhatsApp, and repeat-purchase flows), and used early performance data to continuously reallocate spend toward what was actually converting.
Grew the brand to 525 orders a month, a 3X increase in growth from a standing start.