A Mumbai-based real estate developer had a sales team ready to move faster than their lead flow allowed. The existing paid acquisition setup was not generating enough qualified volume to keep the sales pipeline full, and quality was inconsistent across channels.
I owned performance strategy end to end for this account: media planning, budget allocation across Google and Meta, tracking setup, and reporting.
Rebuilt the paid acquisition engine across Google and Meta, restructured campaigns around actual sales capacity rather than raw lead volume, and put clean tracking in place so every lead could be attributed to a specific channel and creative.
Ran continuous testing across audiences, creatives, and placements, and fed sales feedback on lead quality back into targeting on a weekly basis.
Lead volume scaled to roughly 300 qualified leads per day, matched to what the sales team could realistically handle, without sacrificing quality.