I build growth systems and the AI infrastructure that runs them.

8+ years leading performance marketing and growth for brands across FinTech, D2C, real estate, and SaaS. Now building the AI and automation layer that makes growth scale without scaling headcount.

FinTech D2C / e-commerce Real estate SaaS Financial services

Email me View impact stories

8+ Years in growth & performance marketing

4.7X ROAS scaled from 1.4X, one account

~300/day Qualified leads delivered, one client

10+ Industries served at scale

What I bring to the table

4.7X ROAS, from 1.4X

Owned performance strategy end to end for enterprise accounts, from media planning and budget allocation to attribution and reporting, turning underperforming paid budgets into predictable growth engines across FinTech, real estate, and D2C.

5 years in management

Since 2021, grown from managing client accounts to leading TrendyWebs' cross-functional team of 8 or more, aligning sales, marketing, design, and development around one strategy.

AI & automation

Designed and shipped AI-driven systems, including WhatsApp automation and custom CRM tooling, so genuine client leads never go cold, without adding headcount.

Teaching at scale

Visiting faculty in digital marketing at institutions including TISS Mumbai, Symbiosis, and Lexicon Institute, plus corporate training for State Bank of India.

Results I have personally driven

The agency I lead, TrendyWebs, publishes these results under its own name. I am featuring them here because I personally led the strategy and execution behind the large majority of them.

Real estate · Mumbai

Scaling lead generation to match sales capacity

Owned performance strategy for a growing real estate developer, rebuilding the paid acquisition engine across Google and Meta to keep pace with an expanding sales team.

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~300/day Leads, matching capacity

Fitness · Pune

Reviving retention and growth for a premium gym

Rebuilt retention strategy for a premium fitness brand, pairing CRM-driven re-engagement with campaign optimization to reverse a rising churn trend.

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-75% Churn rate

D2C skincare · Bangalore

Building a skincare brand from zero to 3X growth

Took a D2C skincare brand from a standing start to a repeatable acquisition and retention engine across paid and owned channels.

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525/mo Orders per month

The AI and automation layer

These are systems I designed and shipped myself, running for real clients today, not concepts on a slide.

WhatsApp AI automation

Built an AI-driven WhatsApp system that qualifies and responds to inbound leads in real time, so no genuine query goes cold outside business hours.

Custom CRM tooling

Designed CRM workflows tailored to each client's sales process, connecting ad platforms, lead data, and follow-up automatically instead of relying on manual handoffs.

Training the next generation of marketers

Alongside client work, I teach digital marketing certification programs at colleges and run corporate training sessions, including on responsible social media practice.

Tata Institute of Social Sciences, Mumbai Guest faculty, digital marketing

Lexicon Institute, Pune Digital marketing certification faculty

Symbiosis Guest faculty, digital marketing

Nalanda Dance College, Mumbai Guest faculty, digital marketing

State Bank of India Corporate training, social media practice

The principles behind the results

Data-backed decisions

Every call is guided by insight, not instinct.

Continuous optimization

Campaigns evolve week over week, not set-and-forget.

Clear reporting

No black boxes, no vanity metrics. Stakeholders see exactly where results come from.

Consistent execution

Speed and accountability, campaign after campaign, account after account.

Career timeline

2023 to current

Head of Marketing

TrendyWebs, Pune

Own end-to-end growth strategy for enterprise and D2C clients across FinTech, real estate, fitness, and SaaS. Personally lead the large majority of the agency's client results, including the impact stories above, and lead a cross-functional team of 8 or more across strategy, media, content, and development.

2021 to 2023

Digital Marketing Manager

Branding Tales, Mumbai

Managed 12 client accounts end-to-end, from content calendars to ad execution across Google, Meta, and LinkedIn for 7 of them, plus online reputation management. Recognized as standout performer for five consecutive months.

2019 to 2021

Digital Marketing Executive

Crimson Cobalt, Pune

Built foundational campaign planning and execution experience across Google and Meta, setting up and monitoring ad campaigns and turning performance data into reports that improved results.

2016 to 2018

Content Writer

Ajmero Pvt Ltd (Remote)

Wrote SEO-optimized content for websites, blogs, and social platforms, and researched industry-specific stories. The starting point for a career that moved from words to campaigns to growth systems.

Let's talk

I'm exploring senior growth and marketing leadership roles where strategy, performance, and AI capability need to sit in one seat. If that's what you're hiring for, I'd like to talk.

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